About Leads Global
From Web Programmer to Growth Strategist
Back in 2006, I was just a web programmer — until one day I saw an ad about internet marketing. It claimed you could “make money while you sleep.”
That one line hooked me. I had to know how it worked. That’s when I discovered the power of influencing people to buy online — and I’ve been obsessed with it ever since.
The Turning Point
A few years later, I co-founded a kids training company that taught mindset and study skills. We grew it to 4 countries and 10 cities, spent over S$500,000 on ads, and made several million a year — all while running lean.
Sounds great, right? But here’s the truth: our very first live event in 2014 had a 90% dropout rate. Why? Because we didn’t follow up. We assumed people would just show up because they registered. (Spoiler: they didn’t.)
That mistake taught me something I’ll never forget:
👉 Follow-up is everything.
Over 5 relentless years, I learned how to spend half a million and make 3 million predictably, year after year. That’s when I realised what business owners crave most isn’t just “more leads.” It’s measurable growth they can rely on.
Why “Measurable Growth”
When you can look at your numbers, forecast sales, and trust your system to deliver — everything changes. Confidence grows. Stress drops. You stop gambling on ads and start running a real business.
That’s the foundation of Leads.sg.
Client Wins That Prove It
Take Tiny Away — a hospitality startup that crossed S$1M in 3 months on just S$3K ad spend, simply because the offer was irresistible.
Or my own training company — S$1M from S$60K spend as a first mover.
I’ve seen what happens when the right offer meets the right system.
And I’ve also seen the other side…
What Frustrates Me
Too many businesses waste money on ads, then blame marketing for everything:
The truth is, most don’t take accountability for speed-to-lead.
I once improved a client’s ROAS from -80% to +20% in two months — not by changing ads, but by reducing response time from 12 hours to 4 hours. Imagine what happens when you cut that down to 15 seconds.
Why I Care
Because I believe genuine, kind-hearted business owners are often the worst salespeople. They care too much, charge too little, and hesitate to ask for the sale. Meanwhile, they get overshadowed by unscrupulous “hustlers” who overpromise and underdeliver.
That’s not right. These owners deserve systems that help them sell with heart — without being pushy, without being fake.
Why Trust Me With Your Marketing Strategy?
Because I worry when my clients don’t make money.
I treat every campaign as if I’m spending my own money.
My goal isn’t just to get you “more leads.”
It’s to give you a lead-to-sale system that responds instantly, follows up relentlessly, and delivers measurable growth.
That’s not just my business model. That’s my promise.