Mums Singapore

$530,000 sales in 6 months
at over 80% ROI

How we helped a local owned baby products
eCommerce platform generate massive amount of sales
on Google

Duration
Ongoing work involved:

– Google Adwords

The Challenge

Mum’s Singapore was spending 5 figures every month on Google Adwords and their campaign was managed by another agency. The sales generated were abysmal and they had a negative ROI for quite a few months.

They initially wanted to hire an in-house Google Adwords marketing executive where they eventually hired us.

The Solution

Our team went through an in-depth review of their previous campaigns and singled out the problems of it. Eventually we rebuilt more than 80% of the campaigns as they were not set up for sales.

We filtered out a lot of the campaigns that were not generating sales (like display ads) and focus the budget on sales generating campaigns.

We optimized and scale the campaigns along the way and were able to improve performance almost every single month.

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